One size doesn't fit all.

Introduction for "One size doesn't fit all." article on the Musicfox Slightly-Sharpe blog.
Philip Muellerschoen
Philip Muellerschoen

Science and data are the fuel powering software engines behind B00ST. In combination, the Musicfox process takes the steering wheel, presses the brakes, accelerates, and shifts gears to efficiently navigate each B00ST campaign towards its optimal destination.

Speaking of the process: at B00ST, ad units are thoroughly A/B tested for ROI. B00ST’s robots spend small amounts across several ad options to find the best performing creative, age group, and target audience per ad and network, for each campaign artist.

Meanwhile, clients get to sit back, relax, and watch the robots at work.



More from Musicfox

Introduction for "The right fans matter" article on the Musicfox Slightly-Sharpe blog.

The right fans matter

Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.

Dan Fratoni
Dan Fratoni
Introduction for "The FTC Influencer-Advertiser Crackdown" article on the Musicfox Slightly-Sharpe blog.

The FTC Influencer-Advertiser Crackdown

Do you get paid via product, brand, or affiliate endorsement? The Federal Trade Commission sent letters to more than seven hundred major companies, warning them and their influencer marketing partners to either disclose relationships or risk seriously breaking US law.

Jason R. Stevens, CFA
Jason R. Stevens, CFA