Last year, we helped select artists create success through our advertising platform. The results were analyzed by our Project Lab with the University of Chicago Financial Mathematics department, and they concluded that:

We helped small artists reach similar or greater Facebook, Twitter, and Spotify consumption velocity as artists in the Top 200 charts, and

 builds on our proprietary allocation and recommendation algorithms and introduces our first public-facing financial product that allows artists to protect their downside, transferring risk to institutional investors.

Artists are seeing competitive, long-term results that improve their bottom line, and they're actively embracing 

 because of this, enhancing how they do business.


The possibilities, as we scale industry-wide, are exciting. 

Introducing the new B00ST

Getting rid of passwords to empower artists

Imagine you are Lana Del Rey and seventeen million monthly listeners see your public Spotify bio talking about Taylor Swift. Sadly, this is not a thought experiment but happened in real life in December 2020. Compromised credentials are a too common occurrence and can have serious consequences for artists, which is why Musicfox uses a safer system.


If you have used the same password across various platforms and downloaded a bunch of apps, like all of us, there is a high chance that you are at risk.

 more than 10 billion app downloads happen every month on Android and iOS, as of January 2021.

Did you login with your Facebook on any of those apps? Or your gmail? It is possible the app developer needed a credential for their app to function.

That credential could be used to do things you do not want 

. The major social platforms and tech firms do a generally fantastic job at vetting developer applications and revoking old keys/credentials/tokens and regularly rotating them. Their diligence has made the web safer. But that does not address the password situation.

If one of the many apps you downloaded forgot to update their database or didn’t employ or follow security best practices, your password is sitting, ready to be used against you, for profit, fun, whatever. And it might be used on your account 

At Musicfox we understand the value of artist account access and have implemented passwordless authentication to keep artists safe. Musicfox artists focus on art, not the details of some login on some app. Of course we’re in good company, as major tech corps like Apple, Google, and Microsoft are moving in the same direction.

How does passwordless authentication work?

Passwordless authentication allows Musicfox app users to log in using their computer or smartphone instead of a password.


- Users provide their email address to initiate a passwordless two-step verification process

- A magic link is sent via email to confirm their identity

- The sign-in is complete upon email re-verification with the respective Musicfox app

We’re launching B00ST with passwordless by default! Head over to b00st.com to join.

 is a software company empowering artists by leveraging the combination of quant finance, modern engineering, and best-in-breed industry execution. We’re build B00ST apps from the ground up to empower artist entrepreneurship and creativity.

Science and data are the fuel powering software engines behind 

. In combination, the Musicfox process takes the steering wheel, presses the brakes, accelerates, and shifts gears to efficiently navigate each 

campaign towards its optimal destination.

, ad units are thoroughly A/B tested for ROI. 

’s robots spend small amounts across several ad options to find the best performing creative, age group, and target audience per ad and network, for each campaign artist.

Meanwhile, clients get to sit back, relax, and watch the robots at work.

One size doesn't fit all.

More from Musicfox

Introducing the new B00ST

Getting rid of passwords to empower artists