Getting rid of passwords to empower artists

Imagine you are Lana Del Rey and seventeen million monthly listeners see your public Spotify bio talking about Taylor Swift. Sadly, this is not a thought experiment but happened in real life in December 2020. Compromised credentials are a too common occurrence and can have serious consequences for artists, which is why Musicfox uses a safer system.


If you have used the same password across various platforms and downloaded a bunch of apps, like all of us, there is a high chance that you are at risk.

 more than 10 billion app downloads happen every month on Android and iOS, as of January 2021.

Did you login with your Facebook on any of those apps? Or your gmail? It is possible the app developer needed a credential for their app to function.

That credential could be used to do things you do not want 

. The major social platforms and tech firms do a generally fantastic job at vetting developer applications and revoking old keys/credentials/tokens and regularly rotating them. Their diligence has made the web safer. But that does not address the password situation.

If one of the many apps you downloaded forgot to update their database or didn’t employ or follow security best practices, your password is sitting, ready to be used against you, for profit, fun, whatever. And it might be used on your account 

At Musicfox we understand the value of artist account access and have implemented passwordless authentication to keep artists safe. Musicfox artists focus on art, not the details of some login on some app. Of course we’re in good company, as major tech corps like Apple, Google, and Microsoft are moving in the same direction.

How does passwordless authentication work?

Passwordless authentication allows Musicfox app users to log in using their computer or smartphone instead of a password.


- Users provide their email address to initiate a passwordless two-step verification process

- A magic link is sent via email to confirm their identity

- The sign-in is complete upon email re-verification with the respective Musicfox app

We’re launching b00st with passwordless by default! Head over to 

 is a software company empowering artists by leveraging the combination of quant finance, modern engineering, and best-in-breed industry execution. We’re build b00st apps from the ground up to empower artist entrepreneurship and creativity.

’s secret sauce? We’ve gotten this question a lot. The truth is, there is little. We believe in tried, true, and tested at Musicfox, and use quantitative methods that fit within those beliefs. However, 

 does employ a proprietary algorithm, similar to a recipe, to get our clients stellar results.

 recipe starts with an examination of the value of social channels for each artist, the industry, and that artist's peers, over time, to compose the initial ad buying recommendations. Deep inside this portion lies mathematical 

 software which makes data transformations and  produces the ad allocation set.

Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time. This is a hands-on, then hands-off process as we curate the set of tests and let real-time statistics decide the winners.

Math, not magic.

. In combination, the Musicfox process takes the steering wheel, presses the brakes, accelerates, and shifts gears to efficiently navigate each 

campaign towards its optimal destination.

, ad units are thoroughly A/B tested for ROI. 

’s robots spend small amounts across several ad options to find the best performing creative, age group, and target audience per ad and network, for each campaign artist.

Meanwhile, clients get to sit back, relax, and watch the robots at work via the Fan.Booster campaign portal.

One size doesn't fit all.

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Getting rid of passwords to empower artists

Math, not magic.