Math, not magic.

Math, not magic.

Introduction for "Math, not magic." article on the Musicfox Slightly-Sharpe blog.
Philip Muellerschoen
Philip Muellerschoen

What is B00ST’s secret sauce? We’ve gotten this question a lot. The truth is, there is little. We believe in tried, true, and tested at Musicfox, and use quantitative methods that fit within those beliefs. However, B00ST does employ a proprietary algorithm, similar to a recipe, to get our clients stellar results.

This B00ST recipe starts with an examination of the value of social channels for each artist, the industry, and that artist's peers, over time, to compose the initial ad buying recommendations. Deep inside this portion lies mathematical portfolio allocation and asset valuation software which makes data transformations and produces the ad allocation set.

Once the initial allocations are fixed, we perform A/B testing via regression analysis to determine what demo, creative, and copy produces the optimal ROI per channel at the respective moment in time. This is a hands-on, then hands-off process as we curate the set of tests and let real-time statistics decide the winners.


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