- Published on
The Right Fans Matter
- Authors
- Name
- Dan Fratoni
- @danfratoni
- Name
- Philip Muellerscheon
- @philipmuh
Be intentional. Content is important to storytelling. Storytelling is needed to grow fans.
As artists share their stories, it’s easy to see who is consuming - by now every social and streaming platform has a somewhat digestible dashboard - conveying the makeup of a fan base.
Location + demographics = social + streaming
In a perfect world, demographic and location data equals social and streaming data. For example, an artist's top markets on Spotify and Instagram are the same. This indicates real growth and provides a foundation for one to build upon.
Build on this foundation. Expand upon the core audience. Be intentional.
Finding your core fan
Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.
When promoting, it’s important for artists to ask themselves the following.
Am I using the right content to tell my story?
Am I reaching the right audience?
Shameless plug
Of course, b00st.com handles targeting via algos that are plugged into artist data, so you don’t have to worry. We make sure you find your fans.